So Blonde Purple Toning Shampoo
Neutralize & Tone
Removes Brassiness From Blonde, Bleached & Highlighted Hair In Just One Wash
Stop brassiness in its tracks and instantly tone highlighted, icy blondes, silvery grays,
ombré, and balayage looks with this ultra-violet formula that cleanses, purifies and neutralizes. Get rid of brassy tones and return your hair to a cooler tone, with shine and body.
Wet hair, apply SO BLONDE Toning Shampoo and lather. Leave on for 2-3 minutes, do not exceed 5 minutes and rinse thoroughly. Finish with SO BLONDE Toning Conditioner.
For maximum results, wax hair twice with toning shampoo and on the last wash, allow to sit on the hair for 5 mins (make sure you avoid getting any of the product onto the lace).